Privacy policy


Center Hotels/Miðbæjarhótel ehf. is an Icelandic based company, with its head offices located at Þverholt 14, 105 Reykjavík. Our business operations are located in Iceland and we store our data on servers in the European Economic Area (EEA).

Center Hotels/Miðbæjarhótel ehf is committed to comply with all applicable Icelandic and European data protection laws and regulations.

Your consent

Please review this Policy before using our website and online services as by using this website or our online services you are consenting to the collection, use and disclosure of your information as set forth in this Policy. You may not access or use this service if you do not agree to be bound by this Policy.


Definitions will be defined in this agreement. If a definition is not defined in this agreement, the definition will be defined by the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and appealing Directive 95/46/EC (the “GDPR”).

Personal Information

“Personal Information” means any information relating to an identified or identifiable natural person (“data subject”) according to the definition of personal data as set out in the GDPR.

Controller of Personal Information

The guest will at all times be considered to be the data controller of the Personal Information for purposes of the Service and this Privacy policy. Center Hotels shall at all times remain the data processor. Should Center Hotels process any Personal Information for its own purposes, Center Hotels shall be deemed to be a joint data controller with regard to the Personal Information. A ‘data controller’ and ‘data processor’ shall have the same meaning as in the GDPR.

The Guest will at all times be responsible for compliance with its obligations as data controller under the applicable data protection law, in particular for justification of any transmission of Personal Information to Center Hotels and for the decision concerning the processing and use of the Personal Information.

This shall include providing any required notices and obtaining any required consents. If Center Hotels is deemed to be a joint data controller in relation to the Personal Information, it shall also be responsible for compliance with its obligations as data controller under the applicable data protection law.


In order for us to process your booking or reservation, and for you to be able to use  any of our services, we will collect information about you that you give to us for example when you book online, via email or by phone. We may also collect information you give to us in person, and information you give to us by any other means.

We may collect:

Personal Information about you

Such as your name, email, phone number or address. We might also collect demographic information such as age, gender and language information.

Your Payment information

Such as your credit card number if you make a reservation online, through the phone or email, or by any other means.

Information about your stay

Information such as, where you have stayed, your dates of arrival and departure, goods and services purchased, special requests and service preferences.

Your Feedback and Posts

We will store any feedback you have submitted or posted about our hotels and services. 

Job applications

If you apply for a job with us we will collect and store that information that you have submitted.

Cookies & tracking

We use cookies on our website to track information about you and your usage of our website, mobile website, and online services. We may collect information about what browser or operating system you are using. We may collect information about what website you came from and what website you go to when you leave our site. You have control of cookies and tracking, see information about cookies and tracking in your web browser.

Travel agent information

If you book with us as a travel agent we will collect information about you.

Sharing your information

We will share your information with data processors that perform services on our behalf, such as marketing campaigns.

Individuals under 18 Years 

Our websites and online services, which are covered by this Privacy Policy, are meant for those aged 18 and over only. We will never knowingly collect personally information from individuals under 18 without permission from a parent or guardian.


We use your information 

To communicate with you

We will need to use your information in order for us to provide services you request or to respond to your requests, inquiries or questions. We may also use your information to send you pre-stay and post-stay emails, or to ask you to submit feedback about your stay or use of our services. We might use your information to send you information about new services, promotions and special offers. We will use your information if you are a winner of a competition.

To personalize our service

In order to customize and improve your experience with us we may use your information to make our hotels and services better.

For analytics and research. 

We use Google Analytics to analyze the use of our websites and online services. For further information about Google's privacy policy please visit: We may also use your information to analyze our services and usage statistics, for research purposes or other business purposes.

To comply with the law

We will use your information to comply with the law as and when required to protect ourselves and others, including all lawful requests by public authorities and law enforcement.  This may include local police, local courts, and for national statistics, as well as  to meet requirements for national security.

For security purposes

If permitted by law, we will use your information to protect our company, online services and our guests and customers. We will use your information to enforce our Terms & Conditions.

Sharing your information

We might share your information with:

Third parties, for example for marketing.

Within the Center Hotels Group. For example, to provide you with the services you have requested, unless legally prohibited. 

With our business partners, unless legally prohibited. 

With a successor to all or part of our business, for example if all or part of our business is sold off.

And as permitted, or required, by law.


Data storage 

We keep personal information as long as it is necessary or relevant for the practices described in this Privacy Policy. We also keep information as otherwise required or permitted by law.

Protecting your Personal Information

The Internet is not hundred percent safe. Center Hotels will take any reasonable steps necessary to protect your Personal Information it may have stored and for that purpose Center Hotels will use generally accepted and standard security measures. However, we cannot promise or guarantee that your use of our sites will be completely safe. Transmitting data over the internet to us is at your own risk and we urge you to take reasonable steps to secure your personal information, and use caution when using the internet.

We take all reasonable steps to restrict internal access to Personal Information to employees who need the information to perform their duties. The unauthorized access or use of such information by an employee is prohibited and constitutes grounds for disciplinary action. All employees of Center Hotels are bound by a confidentiality clause.


Opting out of marketing emails. 

To stop receiving our marketing emails, please follow the instructions in the marketing email you get from us.


Feel free to contact us if you have more questions. 

If you have questions about an individual hotel’s practices or the information it has, if you have any questions about this Privacy Policy, or if you want to correct, update, reasonably access or delete, your information with us, please email us at:

For your safety and ours, we may need to authenticate your identity before fulfilling your request.  Please note that it can take up to 4 weeks to receive a reply.

Effective Date: May, 2018