Three people sitting in the lounge of Center Hotels Laugavegur enjoying a cup of coffee and reading a newspaper.

Welcome to Center Hotels

This is your dedicated space as our partner - here you'll find everything you need: access bookings, hotel details and the tools to make it easy to support your clients.

Experience the real Reykjavik

We are an all-Icelandic family-owned hotel chain with 8 hotels and 1 hotel apartment, all located in the lively and charming city center of Reykjavik. Each hotel has its unique charm, from cozy and classic to modern and chic. Whether your guests are here to relax, do business or seek adventure, we’ve got the perfect accommodation option, with spas, gyms, meeting rooms, bars and restaurants available at selected locations.

Become a partner

A woman forming a heart with hear hands wearing a lopapeysa sweater in front of Godafoss waterfall in Iceland.

Join the circle

As a partner, you’ll get access to exclusive agent rates and real-time availability through your login. You can use our booking engine at any time and easily change, cancel, or add to a reservation. We offer eight hotels and one hotel apartment, all centrally located in Reykjavik with flexible booking options for FITs, groups, and corporate guests. Our local team is here to support you and make it easy to take care of your clients.

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The latest from our hotels

There’s always something new happening at Center Hotels, from hotel renovations to fresh dining concepts, events and new guest experiences. Stay in the loop with our latest news, exclusive agent offers and helpful partner updates delivered straight to you

Our Hotels & apartment hotel

Stylish and cozy hotel lounge at Grandi by Center Hotels in Reykjavik, Iceland, featuring colorful seating, a modern fireplace, and Scandinavian design.

Located in the city center of Reykjavik

All of our eight hotels and one hotel apartment are located in the heart of downtown Reykjavik, offering guests the perfect base to explore the city. Each one is unique in size and style, but they all share a central location, warm Icelandic hospitality, and a cozy atmosphere that makes guests feel at home.

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Our Restaurants

Brunch table at Jorgensen Kitchen & Bar in Reykjavik where there are several plates including pancakes with butter, egg, avocado toast, and bacon.

Excellent food choice in the city enter

Many of our hotels feature on-site restaurants, giving your clients easy access to excellent food and drinks throughout their stay. Whether they’re travelling solo or as part of a group, we offer dining options to suit every guest. All hotel guests enjoy a 10% discount on the à la carte menu, just by showing their room key to the restaurant staff. It’s a simple benefit that adds extra value to your clients’ stay.

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Our Venues

An overview of Sky bar located at Center Hotels Arnarhvoll in Reykjavik with view over the mountains, harbor, and Harpa Concert Hall.

Ideal for meetings, events or gatherings

From corporate events to casual celebrations, our flexible venues can be tailored to suit any occasion. Big or small, we’re here to help you create the perfect setting for your clients.

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Our spa & Wellness

Two women relaxing in the outdoor hot tub at Midgardur spa surrounded by urban greenery.

It's all about relaxation

When visiting Iceland, a trip to the spa is a must. It's a big part of Icelandic culture and a wonderful way for guests to experience the everyday relaxation that locals enjoy. That’s why many of our hotels feature on-site spas, so your clients can unwind like an Icelander, without ever leaving the hotel.

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Our add-ons

Group of guests dining at Lóa Restaurant at Center Hotels Laugavegur in Reykjavik with wine being poured at a table and bartender in background.

Add that little extra to the hotel stay!

Sometimes it only takes a little something extra to make a stay truly unforgettable. We offer a range of thoughtful add-ons that can help you create the perfect experience for your clients.

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Our story & vision

Artistic lobby at Center Hotels Laugavegur in Reykjavik. Features Icelandic artwork, illustration mural, and bold modern design.

It's all about the authenticity

Our story and vision are simple. As an all Icelandic hotel chain, we focus on creating memorable and meaningful hospitality experiences that reflect the spirit of Iceland. It’s how we make our guests feel welcome, valued and truly at home. By choosing us, you give your customers the opportunity to feel like locals while staying in Reykjavík.

Get more info! Our Brand Book

Our photo bank

Standard room at Center Hotels Laugavegur featuring a large bed, green accent wall, large windows and green chairs.

Promotional material directly from us

We have a wide selection of beautiful photos and videos, and we are more than happy for you to use them when promoting our hotels.

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Special offer for a limited time!

Get 20% discount off the BAR prices through our agent portal. The discount includes: welcome drinks for your guests upon arrival, early check-in & late check-out (subject to availability).

Book now!

Four-panel collage showing a rocky river at Þingvellir, the Geysir geothermal area, Gullfoss waterfall with mist, and Kerið crater lake with red slopes.

How to Do the Golden Circle from Reykjavík

Planning a Golden Circle day trip from Reykjavík? This easy loop brings you to Þingvellir National Park, the Geysir geothermal area, and Gullfoss waterfall, with optional stops like Laugarvatn Fontana and Kerið crater. Here’s how to plan your route, timing, and seasons, plus simple tips for driving or booking a tour.

A person standing infront of a scenic landscape in Iceland with the view of mountains and ocean, wearing a yellow jacket, black hat, white gloves and a backpack.

Pack Like a Pro and Dive into Icelandic Adventures

Packing for a trip to Iceland can often be a mental puzzle, with questions like, "What if it's cold?" or "What if it's hot?" or "What if I go somewhere fancy, muddy, rainy, or snowy?" Well, Iceland offers all those things and sometimes all at once. In this blog, we'll provide you with a few rules of thumb for packing in Iceland.