Iceland-landscape-mountains

Local & Green

As an Icelandic company, we have a deep respect for our country's stunning nature. We are committed to sustainability by reducing our environmental impact, conserving resources, and promoting responsible tourism.

Keeping Iceland green

For us, sustainability isn’t a checklist - it’s a way of life. We want to do what we can by using energy wisely, reducing waste, supporting local producers and working together to protect what makes Iceland so special. Encouraging responsible travel is a natural part of that commitment.

We are green

People standing together behind a large green key flag holding another smaller green key flag in Center Hotels Reykjavik Iceland

Certified to Care

We are proud that all or our hotels have received the Green Key certification from Tún, the National Operator for Green Key in Iceland. Green Key is an internationally recognized environmental certification for tourism and reflects our commitment to responsible practices, sustainability and caring for the environment in our daily operations.
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Keeping it green and magical