Explore Iceland Responsibly

Travel gently

Iceland’s nature is wild, beautiful and a little fragile. From moss-covered lava fields to historic landscapes, every place has a story worth protecting. When exploring Iceland, small choices make a big difference. Staying on marked paths, respecting wildlife and leaving nature just as you found it helps preserve these landscapes for future visitors. Responsible travel is part of our commitment to sustainability and our work connected to our Green Key certification.

Eco-friendly tours

A person standing infront of a scenic landscape in Iceland with the view of mountains and ocean, wearing a yellow jacket, black hat, white gloves and a backpack.

Green adventures

Love nature? So do we. Our Green Tours take you into Iceland’s wild landscapes in a more responsible way. With a focus on sustainability and respect for nature, you can explore glaciers, waterfalls and volcanic scenery while helping to preserve the places we all love.

See the green tours

Clean & green

Everything is going to be ok at Center Hotels

Every towel counts!

We’re working to make travel greener by reducing water, energy and chemical use in our hotels. To help with this, housekeeping service is provided only on request. If you need fresh towels, new linens or a quick tidy-up, simply let the front desk know at check-in or before noon during your stay. Thank you for helping us on our sustainability journey.

Reykjavík’s Green Corners

Park, ponds and seaside paths

You don’t have to leave the city to find nature in Reykjavík - it’s all around you. Peaceful parks, a large bird-filled pond right in the city center, and scenic seaside paths are all part of everyday life here. These are the places locals go to slow down, take a walk and enjoy the fresh air - and you’re more than welcome to join us while visiting.

Reykjavík's nature spots

Recycling

Turn trash into treasure!

We know how important recycling is, so we’ve implemented a recycling program across all our hotels. You’ll find separate bins for paper, plastic, glass and metal in various locations. Everything collected is sent to recycling facilities to be transformed into new products. This helps us reduce waste going to landfills - and we’d love for you to join us by using the bins during your stay.

Food waste

No food left behind!

Food waste is a global issue and we’re committed to doing our part to reduce it. We’ve implemented a food waste reduction program that measures and monitors waste so we can see where to improve. All our hotels offer breakfast, and we’d love for you to enjoy it - we simply ask that you take only what you plan to eat to help us minimize food waste.

Energy saving

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Power to the planet!

As a hotel chain, we are mindful of the energy it takes to make our guests stay comfortable. Even in a country that produces renewable energy, we aim to save as much as we can. We use energy-efficient light bulbs, automatic turn off sensors on outdoor lighting and regular energy audits - at least every five years - to reduce our impact. We’d love your help too - turn off lights and electronics when not in use, and reuse towels and linen to save both water and energy.

Water saving

Every drop counts!

Water is one of Iceland’s greatest treasures, and we want to use it wisely. We’ve implemented a water-saving strategy that includes monitoring usage, installing low-flow taps and showers, and checking regularly for leaks. You can help us by reusing towels and linens, turning off taps when not in use and letting us know if you spot any leaks during your stay.

Eco products

Products with purpose!

We choose our products carefully to reduce environmental impact. Over 75% of the cleaning and laundry products we use are eco-friendly, and we work with Nordic Swan certified partners for necessary printing. We also limit paper use and select sustainable materials for our marketing to keep our footprint as small as possible.

City connection

In tune with the city!

All our hotels are in the heart of Reykjavík, surrounded by the city’s vibrant art, music and cultural scene. We proudly support local initiatives and festivals like Iceland Airwaves, Dark Music Days, Design March and Reykjavík Jazz Festival, creating unique cultural experiences for our guests while giving back to the community.

We are green!

Green choices every day