We're going green!

With Green Key

We know the importance of environmental responsibility and have made improvements to minimize the impact on the natural environment. We have signed a contract with the National Operator for Green Key in Iceland and are in the process of getting an international verification of environmental and sustainability criteria by getting the Green Key at all our 9 hotels. To get the Green Key we've gone through quite a few changes when it comes to how we do things and would love to to have you on board in our green journey.

Recycling

Give your trash a second chance!

We are aware of the importance of recycling when it comes to environmental sustainability, and so we've implemented a recycling program at all our hotels. The program includes separate bins for different types of materials such as paper, plastic, glass and metal. These materials are collected and sent to recycling facilities where they are transformed into new products. With that we are also minimizing the amount of waste that ends up in landfills. As our guest, we urge you to take part in our recycling program by using our bins accordingly. You'll find them in various locations at our hotels.

Food waste

Let’s not have our food go to waste!

Food waste is a global issue with a large amount of food produced for consumption is being wasted every day. We recognize this problem and have implemented a food waste reduction program that includes measuring and monitoring food waste and analysing waste data to see where we can improve. We offer breakfast at all our hotels and would love nothing more than for you as our guest to enjoy it but we would at the same time like to ask you only to take the food you intend to enjoy for breakfast to assist us in reducing food waste.

Energy saving

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Power to the planet!

As a hotel chain with 9 hotels, we are fully aware of the energy we need to be able to provide our guests with a comfortable stay. Even though we are in a country that can produce energy in an environmental way, we still want to do our best in saving it as much as possible. We have adopted energy-saving practices to reduce the environmental impact that includes using energy efficient light bulbs and LED bulbs, minimizing and/or having automatic turn off sensors on outdoor lighting. We will have an external energy audit at least every five years. As our guest, we would love to have you on board when it comes to energy saving by turning off the lights and electronics in your room when not using them as well as reusing towels and linen to reduce water and energy consumption during laundry.

Clean & green

Everything is going to be ok at Center Hotels

Save the planet one towel at a time!

We're on a mission to make travel more green and sustainable, working towards Green Key certification across all our hotels. We place emphasis on having our hotels as clean as possible, and our housekeeping team does an amazing job every day to make that happen. To help reduce water, energy, and chemical use, housekeeping service is provided only upon request. Need fresh towels, new linens, or a quick tidy-up? Just let the front desk know at check-in or before noon, and we’ll take care of it. Thank you for being part of our green journey!

Water saving

Making a splash for sustainability!

Being an island filled with waterfalls, lakes and rivers, we are aware that we're lucky to have a good source of water which is convenient since we need a lot of it to be able to offer our guest an enjoyable stay. But we are also aware that we must be smart about it and try to reduce water usage as much as we can and so we have set out a water-saving strategy. The strategy includes measuring the water consumption monthly, making sure that most of the water flow does not exceed 9 liters per minute for showers and 8 liters per minute for the taps. We have also a system in place where staff members check regularly for dripping water. As our guest, you can assist us in saving water by reusing towels and linen, turning off the tap when not using the water and let us know if you see any leaks or water-related issue we might need to fix.

Eco-labelled products

Green is the new black!

We understand the importance of choosing the correct products to be used at our hotels - products that are environmentally friendly and have a reduced impact on the environment. More than 75% of all our products we are using for daily cleaning and in the laundry are environmentally friendly. We try to limit print outs to save paper as much as we can, but the necessary print outs are done by our local printer that has the Nordic Swan Ecolabel, which is the official Ecolabel of the Nordic Countries. The Marketing materials we are having made for us are carefully chosen from a range of products. The products we are choosing are environmentally friendly.

Eco-friendly tours

Take a tour on the green side!

We are very proud of our beautiful island and are committed to preserving its nature, working closely with day tour companies and car rentals that offer eco-friendly options. With every Golden Circle & Snowmobile ticket and Northern Lights Explorer – Super Jeep Tour sold, we donate 10% to ICE-SAR, the volunteer heroes who risk their lives to keep Iceland safe in any weather. The ICE-SAR association plays an important role in prevention and rescue across the country, with thousands of dedicated volunteers. Their work is invaluable, and we are proud to support their mission.

See tours

Sustainable transportation

Eco friendly way to see the city

Discover Reykjavík the eco-friendly way on a 2-hour e-scooter tour! Glide through the charming streets of the city center while enjoying fresh air and uncovering hidden gems. Along the way, learn about the city’s rich history and legends as you take in iconic landmarks like Hallgrímskirkja and the highlights of the old town. Support local businesses and experience the beauty and culture of Reykjavík with us!

Rent a scooter

Social responsibilities

Spreading smiles & making a difference

As all of our hotels are located in the city center of Iceland's capital, we are fortunate to be in vicinity to all sorts of happenings that are taking place in the city center. We love to take part in various types of social initiatives connected to art, music and other happenings in the city center. We've been working with festivals such as Iceland Airwaves, Dark Music Days, Extreme Chill festivals and Reykjavik Jazz Festivals for a few years as well as Eve Online, Design March and Reykjavik Art Museum. By supporting social initiatives we feel we are both supporting social initiatives, as well as creating a unique and immersive experience for our guests.

Things to Do in Reykjavik - June 2025

There’s something magical about Reykjavik in June, the days stretch endlessly under the midnight sun, and the city comes alive with festivals, art, music, and celebrations. Whether you're into Viking vibes, modern beats, or family-friendly fun, here are some events worth checking out.

5 Nature spots in Reykjavik, the capital´s green spaces.

Nature is something we have in abundance here in Iceland, and our capital is no exception. We would like to invite you to take a look at 5 of these accessible nature spots in the country´s capital.