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Center Hotels family
About us

Born and raised in Reykjavík - we bring local life, Icelandic soul and a warm welcome to every stay.

Rooted in Reykjavík

We started with one hotel and a whole lot of heart. Still family-run. Still Icelandic. Still Reykjavik rooted. And still all about giving our guests the warmest, quirkiest, most unforgettable welcome in the city center.

Who we are

The family

Born here, built for you

We’re Center Hotels – a family-run Icelandic hotel group, located in the center of Reykjavík. Not the outskirts. Not “just outside the city.” Right in the middle of the magic. Our journey started with one small hotel and a big dream – built on Icelandic roots, family values and a love for sharing our city. We’re here to welcome you like family, show you our city’s creative soul and make sure you leave feeling like Reykjavík is yours.
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Meet the crew

Careers at Center Hotels

Warm Welcome

Center Hotels is powered by people who love what they do. From front desk legends and breakfast heroes to housekeeping stars, bar wizards and hotel managers who know every Reykjavík secret. And behind the scenes? A full crew of creative minds, caring hearts and quick-thinkers in sales, marketing, IT, finance and HR – all working together to make your stay unforgettable. We’re one big Icelandic family. And when you stay with us, you’re part of it.
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Equal work and pay

People sitting down on grass with their hands altogether representing equality at center hotels reykjavik iceland

Fair & Icelandic

Equality has always been a key part of how we work. We’ve been recognized by FKA’s Equilibrium Scales for having no gender pay gap among employees in roles of equal responsibility and that’s something we’re truly proud of. Everyone deserves to feel valued, respected and treated fairly. That’s the kind of workplace we believe in – and work for every day.
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Pick Your Place

Stylish and cozy hotel lounge at Grandi by Center Hotels in Reykjavik, Iceland, featuring colorful seating, a modern fireplace, and Scandinavian design.

Enjoy the Extras

From budget-friendly stays to boutique charm and spacious suites, We offers something for every kind of traveler. Each hotel has its own unique vibe, but all are centrally located with warm service and local know-how. And when it’s time to unwind, there are buzzing bars, delicious restaurants and soothing spas ready to welcome you.
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Local Life. Hotel Vibe

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See what's on

Live music, rooftop moments, art pop-ups, happy hours and local events – there’s always something going on at Center Hotels. Or not – sometimes it’s just you, the sauna and the silence. It’s not just what’s happening at the hotels. The city center is always buzzing too – from festivals to food markets, gallery openings to secret gigs. Just have a look and see what’s happening.
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