Our story & vision

It's all about the authenticity of Iceland

When it comes to our story and our vision it's simple. We are an all Icelandic hotel chain and we feel that by creating a memorable and unique hospitality experience that captures the essence of Iceland, we are able to make our guests feel welcome, valued and truly at home. Come and join us on our adventure.

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Our Hotels

Located in the city center of Reykjavik

All of our hotels are located in the city center of Reykjavik. The hotels are different in size and shape but what they all have in common is their ideal location, good service provided and the overall cozy atmosphere guests find at the hotels.

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Our Restaurants

Excellent food choice in the city enter

We are fortunate enough to have our own restaurant at our hotels and so we are able to offer our guests excellent food and drink choice while they stay with us. No matter if guests are traveling solo or in a big group, we can cater for everyone.

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Our add-ons

Add that little extra to the hotel stay!

Add just a tiny little extra to the hotel stay to make it even more enjoyable. We offer a selection of add-ons ideal for your customers.

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Our meeting rooms

Ideal for meeting or venues

We offer a selection of meeting rooms and venues for all sorts of gatherings. No matter if you are planning something small or big - we are able to assist you with the perfect venue.

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Our spa

It's all about relaxation

When visiting Iceland, a visit to a spa is just a must. It's such a big part of the Icelandic culture and the most wonderful way for visitors to experience the relaxation that plays such a big part of the day today life of Icelanders. Because of that, we have spas at our hotels for our guests.

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Our photo bank

Promotional material directly from us

We have a lot of beautiful photographs and videos of our hotels and we want nothing more than for you to use them when promoting our hotels.

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Extra care

Our priority

The challenging situation we are all facing due to Covid-19 has made us rethink how we normally do things. But the one thing that is still the most vital one is safety and so, we want to assure you that your customers and our staff members are of our absolute priority and that health and safety has our complete attention. Every day, we are working according to the requirements and recommendations of the Icelandic Directorate of Health and The Department of Civil Protection and Emergency Management

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