Our Blog RSS

Christmas beer season

jólabjór
17/10/2022 07:10

Christmas beer season is just around the corner!

J-day is celebrated on the first Friday of November each year and it marks the start of Christmas beer sales. This day originated in Denmark in 1981, where they celebrated the release of Tuborg´s Christmas beer "Julebryg". Now it has become an annual tradition as people visit the bars and wait for the Christmas snow to fall, meaning Christmas beer sales to start.

In Iceland the Christmas beer has its own history. Every year the breweries around the country release over hundred types of Christmas beer that are unique in some way. The aim is to produce tasty, interesting and sometimes even weird beers that will leave a lasting impression. It is typical that the beer is flavored with something that people relate to Christmas, such as apples, cinnamon or almonds. There are endless possibilities when it comes to Christmas beer, but one thing that most people agree on is that the beer has to remind them of Christmas in some way.

The Christmas beer tradition is becoming ever more popular in Iceland and for some it is a part of their annual Christmas traditions. Companies or individuals even host Christmas beer tasting events where people sit down and taste all kinds of beer and rate them based on factors such as look, taste and originality.

The Christmas beer is expected to arrive on the 4th of November this year at 20:59 (8:59 pm) and we definitely recommend you try some of it out.

Parking in Reykjavik Made Simple: Tips and Tricks for a Hassle-free Experience
Are you planning to rent a car during your visit but feeling uncertain about where to park and how much it might cost? Fear not, as we've compiled some helpful tips to streamline your parking experience in Reykjavik. Additionally, for those staying at any of the Center Hotels properties, we have included specific information about parking options at each location.
5 Nature spots in Reykjavik, the capital´s green spaces.
At Keflavík Airport, tourists are often asked to take part of a survey. One of the questions of this survey is why the chose to come to Iceland and about 80% of those who answered said that the nature was their main reason. Nature is something we have in abundance here in Iceland and our capital is no exception. We would like to invite you to take a look at 5 of these accessible nature spots in the country´s capital.
Chasing the Northern Lights in Iceland
Northern lights, that elusive magical moment in the sky that many feared or revered in the past as either an omen of bad things to come or as a sign the ancestors were watching over us. Perched on the edge of the Arctic Circle, Iceland offers a front-row seat to one of nature's most breathtaking performances.
Falling for Reykjavik: Discover the Fall Season.
Fall marks the end of our short summer, and it's time to bring out those cozy coats from hibernation and mentally prepare ourselves for the wild winter storms. But don't fret, because even though fall is fleeting, it's packed with its own unique charm.
Culture night
Reykjavik city is celebrating its birthday and invites you to join the fun! Menningarnótt or Culture night takes place on 19th of August full of events and activities that shed light on our local culture. Enjoy a day full of celebrations and take part in one of the biggest festivals in Reykjavik, Iceland.
We use cookies to personalize content and to analyze our traffic. Please decide if you are willing to accept cookies from our website.