Our Blog RSS

Christmas beer season

17/10/2022 07:10

Christmas beer season is just around the corner!

J-day is celebrated on the first Friday of November each year and it marks the start of Christmas beer sales. This day originated in Denmark in 1981, where they celebrated the release of Tuborg´s Christmas beer "Julebryg". Now it has become an annual tradition as people visit the bars and wait for the Christmas snow to fall, meaning Christmas beer sales to start.

In Iceland the Christmas beer has its own history. Every year the breweries around the country release over hundred types of Christmas beer that are unique in some way. The aim is to produce tasty, interesting and sometimes even weird beers that will leave a lasting impression. It is typical that the beer is flavored with something that people relate to Christmas, such as apples, cinnamon or almonds. There are endless possibilities when it comes to Christmas beer, but one thing that most people agree on is that the beer has to remind them of Christmas in some way.

The Christmas beer tradition is becoming ever more popular in Iceland and for some it is a part of their annual Christmas traditions. Companies or individuals even host Christmas beer tasting events where people sit down and taste all kinds of beer and rate them based on factors such as look, taste and originality.

The Christmas beer is expected to arrive on the 4th of November this year at 20:59 (8:59 pm) and we definitely recommend you try some of it out.

A perfect winter day in Reykjavík
Check out some of the greatest things to do while you are visiting Reykjavík. There are many options to choose from, so we have put together our idea of a fun winter day consisting of great food, attractions, shopping and relaxation.
Christmas season in Reykjavík
Christmas is just around the corner and Reykjavík is turning into winter wonderland. This season is magical and you will find all sorts of activities in the city center.
Icelandic language day
On the 16th of November we celebrate our beautiful Icelandic language. We love to use Icelandic words and phrases as we think our culture shines through our language!
Christmas beer season
Christmas beer season is just around the corner! Be ready for the 4th of November when the Christmas snow starts to fall.
Árbær - Open Air Museum
Árbær Open Air Museum is located in Reykjavík and has the purpose of showing visitors the work and living conditions of people in Iceland in earlier times. The museum is constantly growing and is a great attraction for everyone while visiting Reykjavík.
We use cookies to personalize content and to analyze our traffic. Please decide if you are willing to accept cookies from our website.