This Sunday Icelanders will celebrate Fisherman’s Sunday – a day especially dedicated to fishermen in Iceland. Seaman’s Sunday has been celebrated since 1938 to honor the hard work and sacrifices of the Icelandic fisherman.
Seaman’s Sunday is celebrated in fishing towns all over Iceland with sea-related entertainment for the whole family. In a way this is a fun reason for everyone to come together and remember the importance and impact that the fishing industry has had on the Icelandic culture.
In Reykjavík the festival “Festival of the sea” will be held in the old harbor area from Harpa to Grandagarður (West Harbor). The festival reflects traditional Icelandic culture and the nation’s long-standing dependence on fishing. There will be a diverse program starting with an opening ceremony by the old harbor on Saturday morning. Guests can enjoy sailing and sea swimming, there will of course be various entertainment for children at all ages like pier fishing, face painting and even a fun play area will be made from recycled material from the sea and nature for the youngest. There will be a parade from Harpa music hall to Grandi area and the coast guard ship Óðinn will be welcoming visitors to explore the ship where crew members of the ship will be welcoming guests, telling stories of their stay on board.
Various restaurants along the harbor and in Grandagarður will take part in the festivities and some of them will have special offers.
SKÝ Restaurant & Bar, located at CenterHotel Arnarhvoll has an incredible view over Harpa and the old harbour, will of course honor Fisherman’s day by offering guests a special offer on Fish & Chips and beer for only 2.900 kr. all day Sunday. SKÝ Restaurant & Bar also offers happy hour between 16-18.
Surprisingly, the Icelandic government prohibited beer during most part of the 20th Century. Once the authorities made the precious beverage legal again, it became the most popular beverage amongst locals. Every year, on March 1st, Icelanders celebrate Beer Day in honor of the abolition of the beer prohibition, which lasted 74 years (January 1st, 1915 to March 1st, 1989).
Beer always had an important place in the hearts of Icelanders. No wonders, since many locals had their own brewing equipment at home during the 19th Century! Nowadays, the Icelandic beer brewing industry is prospering rapidly. Several new breweries focusing on craftsmanship beers started their operations offering the widest selection of local beers Iceland ever had! The deliciousness of the Icelandic beers is not only due to the use of their pure and high-quality water but also to their ingenuity and rigor.
When the British invaded Iceland during the Second World War, many soldiers thought that their life was missing an important element… Beer! Hence, the government allowed Ölgerðin Brewery to produce beer for the British Navy, only for that period. You can still find this beer today under its original name; the Polar Beer. For the time being, it was still illegal for Icelanders to consume beer and it remained that way until the near end of the 20th Century!
Surprisingly enough, after the withdrawal of the prohibition, only a few breweries were producing a limited variety of beers. The main productions were pale lagers and lagers. The two major breweries were Ölgerðin Brewery and Vífilfell. Amongst many beers produced, you should try the following ones:
Viking Classic (Vienna style beer with a slight taste of caramel and roasted malt)
Viking Sumaröl (Belgian style summer beer spiced with coriander and orange peel)
Viking Páskabjór (Most popular Dunkel beer in Iceland with rusty tones and flavors of coffee, chocolate, and caramel)
In recent years, the beer market has flourished to give the drinkers an extended possibility of choices. Rather you are a beer lover or not, here are some beers you should definitely try before leaving. Some microbreweries, such as Ægisgarður are even offering tours allowing visitors to understand the process of beer making and taste many different products!
Later on, many smaller and creative breweries produce beer inspired from all around the world. Amongst many, the beer Bríó won several prizes for its distinct taste. The German hops and Pilsen Malt added to the recipe gives to the beer the interesting flavor. Once you try its sweet perfume, it is hard to let it go.
Lastly, you shouldn’t leave Iceland without trying the fruit of the first microbrewery that opened in 2006; Arskógssandur. Their brewing techniques are inspired by the Czech traditional ways. Kaldi, their pilsner beer offers dry and fresh taste with flavors of roasted barley and hops. The fermentation with burnt malt gives to the Kaldi Dark beer an additional dark color and intense flavors! You should visit the Kaldi Bar in the center of Reykjavik. Easier for you to taste more than one of their treasures!
list of other beers worth your time and money:
Lava (Black Ale): Like wine, it ages very well and reaches its optimal taste quality after 3 years in cold storage! This beer won many championships, mainly the “United States Open Beer Championship”. Because of this, North American consumers can now enjoy this Icelandic delicacy from home!
Einstök Beers: White Ale, Pale Ale, Toasted Porter, DoppelBock etc. The Einstöck brewery offers a great selection of beers for all tastes. It is most likely to find them in the UK and the USA. A question of keeping the travel lasting a little bit longer!
Borg Brugghús Beers: Úlfur (Indian-styled Pale Ale), NR 8.2 Surtur (Imperial stout with vanilla and oaky aromas), NR 8.4 Surtur (Imperial stout with licorice, dark chocolate and coffee aromas) and Leifur Nr. 32 (Belgian White with arctic thyme and heaters flavors).
Icelanders sure know how to keep their traditions alive! Many festivities throughout the year come from ancient celebrations from the pre-Christian Norse calendar. Þorri and Góa, for example, celebrate the beginning of the fourth and fifth month of winter.
Both of these celebrations are also known as Husband’s Day (Bóndadagur), and Woman’s Day (Konudagur). Bóndadagur marks the beginning of the Icelandic month of Þorri. Whereas, Konudagur marks the start of the month of Góa. Konudagur is the first day of Góa. It always falls on a Sunday on the second-to-last winter month, marking the time when the days start being visibly longer. Centuries ago the tradition was that the housewives would wake up and go lightly dressed out in the snow, to welcome Góa by saying:
“Góa is coming, kind and true;
she´ll be warm enough.
Þorri, you´ll be missed by few;
you´ve been plenty rough.”
The expression “Ladies’ Day” goes back to 1900. It made it to the official calendar in 1927 and has been on it since then.
On both Þorri and Góa, it is tradition to pamper your loved one with sweet attentions throughout the day.
So for that reason and the fact that it’s in February, Woman’s Day (Konudagur) has been considered the Icelandic equivalent to Valentine’s Day. Although the day of love gained international popularity over the last years, Icelanders prefer to follow their traditions and reserve a special day for both parties.
Here are some reasons to adopt this new love tradition after your visit to Iceland!
Always lands on a weekend!
It is known, Valentine’s Day is always on the 14th of February, which may cause you to celebrate in the middle of the week or having a belated lovely dinner during the weekend… Well, Konudagur is always on a Sunday and Bóndadagur is always on a Friday! Needless to say more.
Specially confectioned cake
Every year, Icelandic bakers hold a competition for “The Cake of the Year”. The most beautiful and delicious cake is sold especially for Konudagur! Here you go ladies, the best cake is showcased in the windows just for you. You deserve it!
Two instead of one!
Bóndadagur and Konudagur both focus on pampering the individual instead of the couple itself. This means that you get the whole day to treat your other half without compromising; food, activities, surprises, everything at your loved one’s preferences! And you know you’ll get yours too.. Not bad eh?
Anyhow, remember that we should be celebrating love every day, not only because of a special date and should always treat our loved one like a prince and a princess! Have a good day!
Iceland and Icelanders are known for soaking in hot springs and warm geothermal pools. But Ocean swimming, not as much.
As you can understand, swimming in whichever conditions is part of the wonderfully curious Icelandic culture. It is not rare to see Icelanders on their daily (or weekly) visit to the public pool, enjoying the hot tub and dipping into the cold tub after coming out of the steamy sauna, and this all year long!
So taking a cold dip is a popular Nordic tradition. The Finnish and the Russians enjoy an ice cold ocean dip after coming out of the steamy sauna. The same applies to Icelanders, but don’t forget the Víking factor… They live more intensely!after Moving back and forth from steamy saunas or hot pools into the the cold ocean.
So it is not uncommon to see Icelandic locals go dipping into the ice cold ocean, the North Atlantic Ocean! Even now, in January with ocean temperatures as low as 4°C (39.2°F). Oh, those Viking genes…
The most common place to go ocean swimming in Reykjavik is Nauthólsvík beach (www.nautholsvik.is/en/), a geothermal beach not so far from the center of Reykjavik. It is open all year long and can be very busy during warm summer days. During the winter, obviously, you won’t find many people sunbathing… But definitely, the ice cold dipping as become more popular over the last years. In the winter season, there is a small fee of 650 Kr. for the access to the locker room, steam bath and most importantly, the geothermal hot tub.
When going for the first time, it is recommended to stay NO MORE than 30 to 60 seconds in the ice cold water. Remember that it can be quite a shocking experience for your body! The idea is evidently to use as little clothes as possible, as if you would go swim normally, in a pool. Hence, no wet suit! There is no “Ice cold swimming police”, but understand that you get the benefits (and the fun) from it by getting cold. Granting all this, they recommend using special shoes in order to avoid being hurt by the rocks dotting the ocean floor. The shoes are available there and cost about 15$.
With practice, some of the experienced swimmers are able to stay in the ice cold water for up to 15 minutes. On average, people stay 5 minutes, and it is more than enough, believe me! Regardless of the amount of time in the water, it is absolutely necessary to move around and make the blood circulate throughout the body. The prickling and numbness in the extremities and on the skin is completely natural and the muscles will start to contract, normal as well!
Many Icelanders believe in the many benefits of the activity on their health condition. Take Haukur Bergsteinsson, for example, an eighty-two years old man swearing by cold ocean swims for good health. When interviewed by MBL in April 2017, he said “I’m going to keep swimming, the feeling is just indescribable. For me, it is definitely unmissable!”
Some studies even showed that getting your body used to very cold water on a regular basis can help with the blood circulation (increasing the level of white blood cells), to boost your immune system, to bring your endorphins higher and reducing stress. Overall, including this exercise in your routine assures a happier, healthier and more energized life, according to Icelanders!! Well being and energy; this is what the ice cold water from the North Atlantic Ocean can provide you with! Don’t think about it too much, just do it!
What makes it great, is the whole experience. Coming out of the water is extremely fulfilling and cold doesn’t seem so bitter anymore. Yet, it is nothing compared to the warmth feeling filling up your heart when jumping in the 38°C hot tub. The fizzing feeling on the whole body brings back alive some body parts you thought you might have left in the ocean… It feels like your body melts a little bit and as if the system reboots from the inside. It can be very addictive… You are warned now!
DO NOT TRY ocean swimming just anywhere in Iceland as waves can be EXTREMELY STRONG and it can be VERY DANGEROUS!
Nonetheless, by trying this experience in Nathólsvík, you get to enjoy your viking experience AND then award yourself by with a dip in a warm geothermal pool! Oh, and Nauthólsvík also sells coffee and snacks to warm you up after the adventure! Not bad, not bad at all!
Superheroes, brave soldiers, furry cats, teddy bears, Mickey Mouse, Snow White, Tinker Bell, rubber ducks, cowboys, dinosaurs, the ninja turtles and many others can be seen around Reykjavik.
You may not have noticed them..yet..but if you pay close attention you will find little tiny toys glued to signposts, windows, rooftops, shop’s ensigns, all around downtown Reykjavik! And one thing is sure, once you see one, you pass the point of no return; you will start noticing them everywhere!
So now you must think: WHY AM I SEEING LITTLE TOYS ALL AROUND TOWN?
Dótadreifarinn, which translates into the Toy Spreader, is an anonymous someone who has been spreading these toys around town and no one knows who it is..kind of like the Icelandic Banksy. The toys seem to all have the following things in common; small in size, has at least one flat surface, can stick easily to anything with glue, since they are all placed in some very difficult to reach spots.
But why, you say? We do not have the answer, unfortunately… Maybe because Iceland is one of the few country without a military force and the Toy Spreader is trying this as a solution? Jokes apart, it remains a mystery who the Toy spreader is and weather he/she works alone or with partners, if he is still in operation! Is it maybe the work of elves? I personally prefer to imagine tiny elves laughing… Your choice eh!
Take a stroll around town and see if you can find some yourself. And welcome some friends to join! Just pay attention next time you walk in the downtown area of Reykjavik, you will see them. Here’s a little help…(keep in mind they may have changed places)
So, rather you start looking for them or just accidentally see one waving at you on your way to work, don’t forget to enjoy this little piece of simplicity and joy the Toy Spreader is gently offering to the citizen and visitors of Reykjavik!
We LOVE our Christmas traditions in Iceland and most families hold onto them very tightly.
Advent and the Christmas spirit
It will certainly not go unnoticed when Christmas season in Iceland begins as it becomes a 6 week party for all of your senses.
The season starts for most when Advent begins which is the fourth Sunday prior to Christmas. This is when you see Christmas lights and decorations pop up everywhere, you will hear the sound of Christmas music and get a whiff of gingerbread cookies and mandarins wherever you go. The stores become busier and public places generally more lively. So in other words this is when you start to see, smell, hear and feel the spirit of Christmas everywhere around you.
The 13 Santa Clauses or Yule lads
Originating from Old Icelandic folklore there are 13 mischievous pranksters that live in a cave in the mountains and in modern days these lads have somehow become the Icelandic version of Santa Claus. Each Yule lad has their specific idiosyncrasy and will behave in a particular manner. For example Pot Licker steals leftovers out of pots, Door slammer likes to slam doors, especially during the night, and Skyrgámur has an affinity for skyr (Icelandic version of Greek yogurt).
But they’re not just bad, because starting 13 days before Christmas they come to town, one each night, and leave a treat in children’s shoes (or a rotten potato, depending on how the child behaved the preceding day). This is why children place their favourite shoe in their bedroom windowsill each evening starting 13 days before Christmas and of course try to be on their best behaviour in order to get a nice treat from Santa. If you’re a well behaved CenterHotel’s guest; you too may even receive little surprise treats from Santa on your door knob ;).
Fun time for the whole family
This is the season for kids after all so what really sets the Christmas tone in Reykjavík is the Christmas ice skating plaza, located at Ingólfstorg square, across from CenterHotel Plaza. You can rent ice skates for 1.190 ISK and enjoy food, drinks and other goods while getting into the Christmas spirit. The ice rink is open every day until December 24 from 12:00-22:00.
Another fun Christmas activity for the whole family would be to visit the Christmas market in Heiðmörk, a woodland located on the outskirts of Reykjavík. You will find vendors selling handcrafted Icelandic goods, you can grab coffee or hot chocolate and of course Santa has been seen walking around greeting visitors. The Christmas village is open every Saturday and Sunday in December until Christmas. Get directions here.
There is also ton of fun happenings for adults in December in Reykjavik. Harpa concert hall has many Christmas concerts during this time of year and the theatres around town are loaded with performances of all sorts every day.
This is also the season for beer lovers as you will find a variety of Icelandic Christmas beer that is brewed only for the holiday season. Going Christmas beer tasting has become a fun part of the Icelandic holiday tradition in recent years. We suggest you visit the hotel bar and try some delicious Christmas beers.
CenterHotels will host several fun happenings and Christmas related music events in the month of December so you can be sure to get in the Christmas spirit if staying with us. See our Centertainment schedule here.
White Christmas and Northern Lights
Who doesn’t wish for white Christmas? Well if you’re in Iceland your chances of getting white Christmas are a lot better than in many other places.
Your chances of seeing the northern Lights also exist since December is the darkest month of the year in Iceland. To view the Northern Lights in all their glory it’s best to be slightly away from the city lights so you might want to consider joining a guided tour.
Food & Drinks
Again, most Icelanders hold tightly onto their Christmas traditions and certainly no less when it comes to food, with recipes being handed down generations. The Christmas meal is the most special meal of the year so we go ALL OUT. Most families stick to the same meal every Christmas although this has changed in the last few decades.
The most common and traditional Christmas meal is smoked lamb or ‘Hangikjöt’ served with bechamel sauce, potatoes, peas and pickled red cabbage. This has been a Christmas classic for centuries.
Other popular Icelandic Christmas foods are Glazed rack of ham or ‘Hamborgarhryggur‘ which is traditionally a Danish meal or Ptarmigan ‘Rjúpa‘ which is a member of the grouse family and most people will serve it with caramelised potatoes, and of course pickled red cabbage.
Baking is also a big part of Icelandic Christmas like in many other cultures and most families will bake few sorts of cookies but one baking tradition is especially important to Icelanders and sticks out from other cultures and that is the baking of Leaf Bread or ‘Laufabrauð‘. Sometimes called ‘snowflake bread’ Leaf bread is a crispy thin cake, decorated with leaf-like geometric patterns and fried briefly in hot oil or fat and served with Christmas dinner.
We also have our traditional Christmas drinks, like Jólaöl which is a mixture of local non alcoholic Malt drink and orange soda and Jólaglöggor Mulled Wine, a spiced and usually alcoholic drink that is served warm.
If you are visiting Reykjavík for the holidays, we recommend booking a table at a restaurant in advance for Christmas Eve, Christmas Day and New Year’s Eve as not nearly all restaurants are open those days and the once that are open book up quickly. Most restaurants also offer a set holiday menu that are usually a more festive version of their normal menu.
All our three hotel Restaurants will be open for the major holidays and you can view our holiday menus here.
Most Icelanders hold tightly onto their Christmas traditions and certainly no less when it comes to food, with recipes being handed down generations. The Christmas meal is the most special meal of the year so we go ALL OUT. Most families stick to the same meal every Christmas although this has changed in the last few decades.
If you are so lucky to be visiting Reykjavík for the holidays, we recommend booking a table at a restaurant in advance for Christmas Eve, Christmas Day and New Year’s Eve as not nearly all restaurants are open those days and the once that are open book up quickly. Most restaurants that are open for these nights offer a set holiday menu which are usually a more festive version of their normal menu.
All our three hotel Restaurants will be open those days and you can view our holiday menus and make your reservations here below:
SKÝ Restaurant & Bar
SKÝ Restaurant & Bar is located on the top floor of CenterHotel Arnarhvoll and offers a spectacular view over down town Reykjavík and the mountain range beyond the Faxaflói bay.SKÝ Holiday Menus
Ísafold Restaurant is located at CenterHotel Thingholt and offers delicious food and fine drinks. Ísafold takes pride in offering guests tentative service and quality food which is locally sourced. The suppliers are handpicked by the head chef.Ísafold Holiday Menus
Jörgensen Kitchen & Bar
Jörgensen Kitchen & Bar is a casual dining Nordic fusion restaurant located in Centerhotel Midgardur. Jörgensen Kitchen & Bar specializes in offering a taste of traditional Icelandic cooking mixed up with modern and international flair. The outcome is delightful.Jörgensen Holiday Menus
Have you ever wonder how an isolated community, living in harsh conditions, without an easy access to construction goods build their homes?
Turf Houses are an integral part of the Nordic culture of Iceland. Although similar architectural tradition has been seen in other Nordic regions such as Norway, Scotland, Ireland, Greenland, the Faroe Islands and the Great Plains of North America throughout time, Icelanders used this technique for a considerable amount of time – from the 9th to the 20th century! The historic records show that up until the 19th century, 50% of the Icelandic population was still living in turf houses, the last inhabitants left their traditional houses around 1966. Coming from the arrival of the Norse and the British settlers, during the top of the Viking Age, those houses needing a lot of maintenance were then replaced by more modern buildings.
Abundant, ecological and renewable, turf became the choice for shelter constructions in Iceland. The choice of this material had more than one benefit and this is due to the climate condition of the country. The wooden layer (mostly timber), the turf grass and the stacks of earth was giving a natural isolation from the strong winds and difficult weather of the beautiful land. The foundation were mostly made of large flat stones and would always feature an impressive fire pit as the center of the building. Humidity, which can be very hard to bare with, was then gently eliminated from the turf houses.
During the 1000 years that turf houses were used, their style changed significantly. For example, during the 14th century, the long viking houses were changed into many small interconnected houses.
In the 18th century, the burstabær style became more popular with wooden extremities (at the back and at the front) instead of having only the wooden door. This style has been adopted and are the ones that we are still able to see and visit nowadays. With this technique, depending on the region and its climate condition, turf walls could last between 20 and 70 years!
With time, the population started to cluster in bigger cities like Reykjavik and let behind the traditional technique of stone masonry and earthen architecture and moved to wood buildings. Only after several earthquakes and fires flattening the city, Icelanders switched to a safer and stronger building material; concrete and steel. Interesting enough, at the beginning of the 20th century when Iceland gained its independence from Denmark, the turf houses were endangered considering that, for some, the traditional technique was too related to the Danish crown and pressure was put to move onto a more modern style of building. However, the Turf House Tradition of Iceland was nominated at the UNESCO World Heritage in 2011 in order to conserve this original, charming and valuable tradition. You could read on the nomination that “The turf house is an exceptional example of a vernacular architectural tradition, which has survive in Iceland. The form and design of the turf house is an expression of the cultural values of the society and has adapted to the social and technological changes that took place through the centuries.”
You can visit those Icelandic treasures in several parts of the island. Amongst many worthwhile sites, the fairy-tale looking church, Hofskirkja turf church, should be on the top of your list. Although it is pretty recent, constructed in 1884 and heavily restored in the 1950´s, it is the only turf building still being used for its initial purpose. Hence, it is impossible to see inside of the small turf church, by respect of the practicants, but the graveyard is open to the public and gives an incredible view on the tiny dreamy edifice.
Most of the turf houses now belongs to the National Museum of Iceland (Þjóðminjasafn Íslands). The historical Keldur site is believed to be the oldest turf house site that survived through time in Iceland. Located in South Iceland, shortly over an hour and a half driving from Reykjavik, it is believed to be in place since the middle age. Because of its natural components and the harsh weather of the land, turf houses are not known for lasting very long without conservation. Hence, this site was restored after the two earthquakes respectively in 1896 and 1912. Throughout the years, many conservation interventions occurred and some of the element where rebuild and refurbished, mainly in 1985, 1994 and 2000.
If you have some spare time, you should definitely visit a turf house; it fits very well in a conversation!!
Get ready for the most happening Saturdays of the year in Reykjavik this Saturday, August 18th.
This Saturday we celebrate the birthday day of Reykjavík city and it brings almost a third of the entire population of Iceland onto the streets to celebrate.
The day starts with Reykjavík Marathon which kicks off at 9:00 on Lækjargata, downtown Reykjavik. Following the marathon, Reykjavik Culture Night will take place with a long program of cultural events throughout the rest of the day and night. The events take place all throughout the city, on the streets and squares, in art exhibitions and in peoples backyards. You will come across art, food and live music events all through central Reykjavík. The public parking lot at Hverfisgata 20 will be turned into an LA style lounge top bar, there will be a Hip Hop festival on Ingólfstorg square and DJ Margeir (one of the countries most popular DJ’s) will host his yearly Karnival party on the corner of Hverfisgata and Klapparstígur.
The event peaks with a concert by Arnarhóll at 20:00 and ends with a ‘not to be missed’ fireworks show over Harpa and the old harbour at 23:00.
For those who would like to observe the festivities from a comfortable distance, SKÝ Restaurant & Bar, located at Centerhotel Arnarhvoll has an incredible view over Harpa and the old harbor.
Keep in mind that most streets in and around downtown Reykjavik will be blocked off, but who wants to leave the city during the cities greatest celebration of the year.
The first weekend in August, just a regular weekend for you perhaps, but for Icelanders this is our biggest festival weekend of the year and the most travelled one. We call it Verslunarmannahelgi or (Labor Day Weekend), a three day long weekend that many people use to get out of town to different camp sights around the country, many of which offer outside festivals with live music and entertainment for the whole family.
Some popular festivals held on this big party weekend are Þjóðhátíð í eyjum held in Westman Islands, Ein með Öllu in Akureyri, Mýrarboltinn in Bolungarvík and Innipúkinn in Reykjavík to name just a few.
Þjóðhátíð – Westman Islands
The biggest festival of the weekend and an event that many look forward to all year round is Þjóðhátíð í Eyjum. It starts on Thursday and ends on Monday and is held in the Westman Islands. With a population of barely 4.000 inhabitants, the population of the island rises to 16.000 during Þjóðhátíð.
It is a long fun filled weekend with all sorts of entertainment, two music stages, big Sunday night bonfire and firework show. People gather in the valley in their ‘lopapeysa’ (Icelandic wool sweater) and sing along to classic songs, both in Icelandic and English.
Ein með Öllu – Akureyri
A family festival held in Akureyri (the capital of the north). You can expect the city to be full of live with entertainment for the whole family, concerts and a firework show on Sunday night.
Mýrarboltinn – Bolungarvík
Mýrarboltinn or ‘Swamp soccer’ is a popular football match held in Bolungarvík in the North West fjords of Iceland. The match takes place on a mud covered field so get ready to get mud filthy. Everyone can sign up for the match and in addition to the football there is live music and party throughout the weekend.
Innipúkinn – Reykjavík
Will you be in Reykjavík for the weekend? Don’t worry..there is a music festival held in Reykjavík as well called Innipúkinn.
Innipúkinn is a small indoor music festival held in Reykjavík on Labor Day weekend at music venues like Húrra and Gaukur á Stöng both located in down town Reykjavík. You can see the line up and purchase festival tickets here.
Many Icelanders often plan this weekend or their camping location according to the weather forecast because who wants to set up camp in pouring rain.