The, arguably, third most important trade show in Europe – FITUR 2009 – is on its way. As I’m writing this we have just arrived to the stand for the second day. The first day was good and productive. Although many travel-, and hotel companies decided late to give the FITUR a miss the turn out is still very good. The main topic of discussion is the financial climate of the world and the near future for the hospitality industry. In spite of the grim “doom and gloom”-reports in the media there are a very upbeat atmosphere in general. Tourism and travel is after all one of few industries that quite often can show growth even in harder times. Iceland, as a country and travel destination seems to be of great interest to the Spaniards. Representing and promoting Iceland are Reykjavik Excursions, Terra Nova, VisitIceland.com (The Icelandic Tourist Board, Island Tours of Spain and, as the only hotel operator from Iceland – CenterHotels.
Second day at FITUR
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