For those of you who work in the hospitality trade with the Icelandic market knows that there are, besides the big trade shows, two workshops/trade shows that has much more focus on Iceland at the West Nordic market. Vestnorden that takes place in September each year, and Mid-Atlantic in early February.
After FITUR in Madrid it was nice to attend an event more focus on the primary target groups that work with the Icelandic market. Not to say we didn’t have good meetings in Madrid, but here pretty much every person you speak to has some connection to incoming business.
Many good leads came from this years workshop and everyone seemed very upbeat and positive with regards to this years business.